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Mobil Follows AMSOIL Into Extended Drain Interval Market
What the Introduction of
ExxonMobil Long Drain Motor Oils Means for AMSOIL
A press release
from ExxonMobil announced a new line of motor oils
recommended for extended drain intervals.
only a matter of time before another company followed the
path forged by AMSOIL over 30 years ago. Some Dealers may
recall that Mobil also followed AMSOIL into the synthetic
motor oil business, introducing its synthetic motor oil two
years after AMSOIL. The technology for extended oil drains
is obviously available, but until now, the major oil
companies have had other agendas. Marc Graham, who is
president of Pennzoil-Quaker State-owned Jiffy Lube
International, was quoted in a 2001 Lubricants World
interview as saying, “At [PQS] we use a number internally
that if we [shortened the drain interval] by 100 miles [for
each car serviced], it would mean an additional $20 million
in revenue for the company.” He also explained that “if we
could move our customers to get one more oil change per
year, it’s worth $294 million for the oil change alone and
$441 million in revenue, when you include the ancillary
products and services customers typically buy along with the
Mobil backed off 25,000-mile oil change intervals in 1974.
Mobil briefly recommended 25,000-mile oil drains in the
1970s. It’s not difficult to figure out who they were trying
to compete with. AMSOIL was the only other company offering
synthetic motor oils and recommended 25,000-mile drain
intervals. However, it may be that because vehicle
manufacturers weren’t yet comfortable with extended drain
intervals, Mobil retracted its extended drain
recommendations and simply recommended motorists follow the
intervals specified in their vehicle’s owners manual. Of
course, traditional oil change recommendations also allow
Mobil and other motor oil companies to sell a lot more oil.
Everyone wins but the customer.
AMSOIL stands apart from the competition.
AMSOIL has always formulated its products to be the
absolute best, continually researching ways to make its
already outstanding products even better. Other oil
companies, however, are beholden to shareholders, and one
could speculate that their incentive is to maximize profit.
They formulate oils down to a price, rather than formulating
them to be the best they can be. Then, they price their
products to maximize profits. In addition, AMSOIL has 33
years of experience blending premium extended drain
synthetic oils. That’s 33 years worth of proven performance
in the field.
A close look at ExxonMobil’s new long drain motor oil line
reveals that two are petroleum based, one is a synthetic
blend and only one, Mobil 1 Extended Performance, is a full
synthetic. The petroleum-based products are recommended for
5000-mile drains, the synthetic blend for 7500-mile drains
and Extended Performance for 15,000-mile drains. However, a
look at the fine print reveals that ExxonMobil is still
recommending drivers follow the oil drain recommendations
listed in their owners manuals during the warranty period.
AMSOIL synthetic motor oils are recommended for 25,000-mile
or one-year drain intervals in both new and older vehicles.
The AMSOIL warranty stands behind this recommendation.
AMSOIL has recommended 25,000-mile/oneyear drain intervals
AMSOIL delivers the highest quality lubricants on the
market. It’s the AMSOIL identity, and it’s what customers
expect. Al Amatuzio coined the phrase “extended drain
interval,” and from the beginning, AMSOIL Synthetic Motor
Oils have been formulated for extended drain intervals.
Vehicle manufacturers are pushing for extended oil drain
Vehicle manufacturers in Europe have been recommending
extended oil drains for years. In fact, the average drain
interval in Europe is 10,000 miles. Vehicle manufacturers in
the United States are definitely coming around to extended
oil drains as well. Most owners manuals from recent model
vehicles recommend 5000 to 7500 mile oil drain intervals. In
addition, oil life monitors have become increasingly common
on today’s vehicles, allowing and encouraging motorists to
increase drain intervals up to 12,000 miles, even when using
conventional oil. Vehicles equipped with an oil life monitor
no longer recommend oil changes based solely on mileage. The
system measures engine operational data such as temperature,
revolutions and speed to determine when the oil is nearing
the end of its life.
The motor oil industry is faced with the extended oil drain
The success of oil life monitors has posed a threat to
motor oil companies who insist oil must be changed every
3000 miles. It becomes increasingly difficult to maintain
this position when vehicle manufacturers are recommending
significantly longer intervals with the use of their oil
monitoring systems. This is no doubt one of the reasons
ExxonMobil finally introduced a line of long drain motor
AMSOIL Dealers will benefit from ExxonMobil’s entry into the
extended drain market.
AMSOIL Dealers expect increased sales and increased
interest in the
Preferred Customer Program and the
When Mobil first entered the synthetic motor oil market in
1974, many of our Dealers were concerned about their sales.
However, rather than suffering, sales numbers actually
skyrocketed. While AMSOIL was once the lone voice promoting
the benefits of synthetic motor oil, it was then suddenly
joined by the largest motor oil company in the world. The
Mobil campaign helped educate consumers about the benefits
of synthetic motor oil, and AMSOIL Dealers were able to take
advantage. As other motor oil companies joined the ranks and
offered synthetics, the message became even more mainstream
and the demand for synthetic motor oil continued to rise.
With ExxonMobil introducing a line of long drain oils, it’s
the same situation. While AMSOIL has certainly proven that
extended drain intervals provide valuable benefits, the fact
that ExxonMobil is finally saying the same thing brings the
message to even more people. People who were previously
dubious about extending oil drain intervals will be more
inclined to do it, and
AMSOIL Preferred Customers and
Dealers will pay
significantly less for an oil that lasts longer than
ExxonMobil. However, unlike ExxonMobil or anyone else,
AMSOIL offers 33 years worth of tried and true performance!
AMSOIL Beats ExxonMobil on Price.
At the time of this writing,
the suggested retail
price of the top oil in ExxonMobil’s new line, Mobil 1
Extended Performance, is $5.79 to $5.99 a quart. That’s
right in line with AMSOIL
10W-30, which retail for $5.95 a quart. By registering
AMSOIL Preferred Customer, customers pay only $4.65 a
quart, and even less when purchasing by the case.
Armed with the facts,
are positioned to capture even more extended oil drain
interval customers. It is up to us AMSOIL Dealers to spread
the word. By offering customers AMSOIL synthetic motor oils,
AMSOIL Dealers are offering a better oil, a longer drain
interval, a better price and 33 years worth of proven
Interested in becoming an AMSOIL Dealer?
Knowledge is Power! We have set up
a plan to help you excel in your own AMSOIL Dealership. This is exclusive to dealers
in our group only! With effort and the information we provide, you should be well
on your way to creating a successful business. We have the knowledge base to help
you succeed! We are the largest group in AMSOIL consisting of OEM Engineers, Designers
and lubricant specialists. We are confident that our experience will provide an
excellent source of knowledge and information while building your dealership or
using AMSOIL synthetic products in your vehicles / equipment. AMSOIL has the warehouses,
manufacturing, distribution systems and marketing plan already in place! All you
have to do is use the tools offered and develop your own personal group of AMSOIL
Dealers. AMSOIL is an excellent company to represent and the synthetic products
are the best there is, period!
For the Last
years AMSOIL has offered
a Rock Solid Home Business Opportunity.
No Obligation Information on the
Business Opportunity fill in the request below.
An AMSOIL Dealership is
the ideal start-up opportunity for those
who want to own their own business. AMSOIL
provides training materials, administrative
assistance, technical support and everything
needed to build successful Dealerships.
Premium Quality Product Line
No inventory requirements or territory restrictions
No capital investment
No employee expenses or requirements
You choose your level of time investment
Excellent tax benefits
Expert assistance from the
group of OEM Engineers, Designers and Lubrication
Specialists on the Net!
When you become a Dealer with our group
you will receive the best support in the
business to help you get started and to
achieve your goals. Sign up as a Dealer
through this website and we can help you
set up a website to promote your AMSOIL
business. Contact us for specific details.
For more information click here:
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AMSOIL Synthetics Dust the Competition!
We possess the skills, desire and knowledge to answer questions, solve problems,
improve efficiency, reduce downtime, maintenance costs and increase the durability
and life of all of your vehicles and equipment. We do business nationwide and Canada.
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