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Impresses Harley Riders
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Oil Impresses Harley Riders
NEW Motorcycle Oils reformulated for engine, transmission
Although Harley-Davidson Motorcycle Company routinely tells its
customers they must use “Harley-specific” motor oils and lubes, some
riders are realizing AMSOIL keeps the popular bikes running cooler
Jim Murphy and Jim White, partners at a Lehman Trike Conversion
business in Martinsburg, W. Va., spread the word that AMSOIL makes
the best products – even for Harleys.
“Trikes are a huge business,” White said. “Our business increased
200 percent last year.” He attributes that to older riders and those
with disabilities that require modifications to allow them to
continue riding. The shop specializes in those modifications needed
for handicapped riders. (View the website at www.mjtrikes.com.)
Partner Jim Murphy summed up his feelings about AMSOIL products
recently while talking with a group of customers at the parts
counter of the local Harley dealership.
“If there is any single way to significantly improve the
Harley-Davidson motorcycle, put AMSOIL in the engine and
transmission,” Murphy said.
The partners recommend AMSOIL 20W-50 Synthetic Motorcycle Oil for
the bikes and 75W-90 Gear Lube for the gear box. They’re also
selling a lot of the AMSOIL Shock Therapy Light Suspension Fluid for
the front forks.
White uses those products in his 1993 Heritage Softail Nostalgia,
one of only 2,700 manufactured as a special edition Harley. The bike
is attached to a full sized sidecar. That’s a lot of pull on the
machine, he said, but AMSOIL makes his bike run cooler and perform
better than other oils or lubricants ever have.
“My Harley, with a sidecar, is getting 40 miles per gallon. I think
AMSOIL makes a huge difference,” he said.
He’s heard increased mileage claims from some of his Gold Wing
Murphy and White opened their shop in 1998. While their specialties
are trike conversions and custom builds for riders with handicaps,
they also service and maintain cruisers and street bikes of every
brand and model.
Harley owners are hard sells, White acknowledged. In fact, he said,
most motorcycle riders tend to stick with products they’ve used and
believed in for years.
He and Murphy are of the same ilk, so they understand. “The first
two customers you had to convince were us,” White said. “The
products that we sell are the result of satisfactory testing on our
own motorcycles. We do not sell
products that we do not totally believe in.”
White first used AMSOIL motor oil in the 1970s when he was a
semi-professional go-kart racer. In January 2002, he met Direct
Dealer Ralph Graul at a bike show and remembered how well the AMSOIL
product performed in the karts.
He installed AMSOIL motor oil in his 1993 Harley-Davidson FLST
Cowglide that was running hot, 220 to 230 degrees in the summer, and
had a “klunky” transmission. “I changed the engine oil, primary and
transmission oils to AMSOIL and immediately noticed a smoother shift
in the transmission and a temperature drop of 20 to 30 degrees,”
White said. “I was impressed, but I still hadn’t done my own
testing. For the next 2,500 miles the shifting got better and
Murphy tested AMSOIL lubricants in his 1994 Harley-Davidson FXLR,
with 60,000 plus miles on the engine.
“This motorcycle has been meticulously maintained throughout its
entire life,” Murphy said. “The transmission was making some gear
noise and was getting harder to shift, and the engine had a whining
noise in the updated cam and breather gears.
“Immediately, the transmission shifted like butter and no more gear
noise . . . and the persistent gear whine in the engine also
They stock other brands of motor oils in the shop, for the
hard-to-convince. “But AMSOIL outsells it all,” White said.
Educating customers, according to White, is one of their most
AMSOIL literature available in the shop often gives his customers
the information they need to make informed choices.
“I’ve never had one customer come back and claim that AMSOIL
lubricants don’t do what the company says they will do,” White said.
Harley Becomes Smooth Ride With
Terry Campbell of Lincoln, Calif., works in the
industrial laundry business. He spends his free time
riding his motorcycle in the Sierra Mountains.
Campbell, who has been a Honda rider since he was about
15, bought a 2003 Harley-Davidson Dyna Superglide in the
past year. "The biggest thing I noticed was the big twin
engines run hot," Campbell said.
He initially ran Harley SynTec 3 in his crankcase,
Redline Heavy Shock in his transmission and Redline
75W-140 in his primary chain. "Well, the Redline didn't
work any better than the Syn3," Campbell said. "In fact,
my transmission shifted worse. The Harley Syntec ran too
hot, and the Redline was sticky."
He remembered that years ago he used AMSOIL synthetic
motor oils, so he connected a local AMSOIL Direct
Jobber. He now runs 20W-50 AMSOIL Synthetic Motorcycle
Engine Oil in the crankcase, AMSOIL Signature Series
Synthetic 75W-90 Gear Lube in the transmission and
AMSOIL 10W-40 in the primary chain, and has installed an
AMSOIL SDF Motorcycle Oil Filter.
"So, I've been running AMSOIL in all three cavities,"
Campbell said. "It has made quite a difference. My
engine is running at least 30 degrees cooler, my
transmission shifts much smoother and my primary chain
He said his engine had been running between 280 and 300
degrees Fahrenheit. And when the engine was cold, the
transmission would grind when he shifted from neutral to
"Not anymore," Campbell said. "Not bad improvements from
just changing oils. I first used AMSOIL in the late
'70s. I should have never stopped."
He's getting increased horsepower out of the performance
cams, he said. "This is really smooth. I've been a
believer in synthetics since the '70s. I've seen the
proof. I'm happy with AMSOIL products. The products seem like
real quality products and if they'll keep my motor in my
Harley running longer, I'll keep using them."
Campbell also installed AMSOIL Synthetic Oil, 5W-30 in his
new Dodge pickup truck with a Hemi engine. According to
Campbell, "You can't go wrong with AMSOIL."
Interested in becoming an AMSOIL Dealer?
Knowledge is Power! We have set up
a plan to help you excel in your own AMSOIL Dealership. This is exclusive to dealers
in our group only! With effort and the information we provide, you should be well
on your way to creating a successful business. We have the knowledge base to help
you succeed! We are the largest group in AMSOIL consisting of OEM Engineers, Designers
and lubricant specialists. We are confident that our experience will provide an
excellent source of knowledge and information while building your dealership or
using AMSOIL synthetic products in your vehicles / equipment. AMSOIL has the warehouses,
manufacturing, distribution systems and marketing plan already in place! All you
have to do is use the tools offered and develop your own personal group of AMSOIL
Dealers. AMSOIL is an excellent company to represent and the synthetic products
are the best there is, period!
For the Last
years AMSOIL has offered
a Rock Solid Home Business Opportunity.
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An AMSOIL Dealership is
the ideal start-up opportunity for those
who want to own their own business. AMSOIL
provides training materials, administrative
assistance, technical support and everything
needed to build successful Dealerships.
Premium Quality Product Line
No inventory requirements or territory restrictions
No capital investment
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You choose your level of time investment
Excellent tax benefits
Expert assistance from the
group of OEM Engineers, Designers and Lubrication
Specialists on the Net!
When you become a Dealer with our group
you will receive the best support in the
business to help you get started and to
achieve your goals. Sign up as a Dealer
through this website and we can help you
set up a website to promote your AMSOIL
business. Contact us for specific details.
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AMSOIL Synthetics Dust the Competition!
We possess the skills, desire and knowledge to answer questions, solve problems,
improve efficiency, reduce downtime, maintenance costs and increase the durability
and life of all of your vehicles and equipment. We do business nationwide and Canada.
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