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Worlds Best Motor Oil

AMSOIL Leads The Industry and is the "First In Synthetics"

We have packed this website with useful information that will help you to make an informed decision regarding your choice of lubrication and filtration products for your vehicles and equipment. 

From the President's Desk...

(note that this article was from 2003, just prior to AMSOIL's 30th Anniversary, it illustrates the incredible commitment to quality and producing the absolute best motor oil anywhere at any price)

As you can see by the front cover of this Action News, we are making preparations to celebrate our 30th Anniversary International Convention next July. Now it may seem premature to ask you to start planning for this event almost a year early, but I assure you it is not.

The Duluth/Superior area has grown to be a major tourist attraction and it is essential to plan well in advance to secure lodging during the summer months. Now is the perfect time to plan your vacation here in the twin ports and take in our International Convention. For those who have visited here before, you know how beautiful the Lake Superior region is. For those who have never experienced it, you're in for a real treat.

This event is personally very near and dear to me. After all, thirty years in business is a long time. Especially when the odds were so stacked against my success to begin with. Remember, I had to go head-to-head against some of the largest corporations in the world at the time, disrupting the status quo and marketing a product nobody, and I mean nobody, had ever heard of.

My long-time friends still recall what a challenge I had to make this company successful. If you were to ask some of them what they thought of my idea of making and marketing synthetic motor oil, they would have accused me of flying at altitude too long without oxygen. I know that's what they would have said because it is what they were telling me at the time.

But they were wrong. I had a better mouse trap and I knew it. Synthetic Motor Oil was the oil of the future. The trick was to get enough people to try it and spread the word. Multi-Level Marketing was the answer, and soon after we went MLM, we couldn't manufacture enough motor oil to meet the demand. Not a bad problem for a fledgling young company to have, but it required diligence and foresight to manage our phenomenal growth. We were not equipped to mass-produce, and we didn't have the facility we needed to do it.

We immediately began expanding our plant and investing in equipment. Our motor oil was becoming accepted in the marketplace, but I wanted our Dealers to have a full line of synthetic lubricants to sell. I decided early-on that we needed to expand our in-house lab for quality control and new product development. We built a lab that eventually became a state-of-the-art facility and it remains so today.

We are a company of many "firsts." We were the first with synthetic motor oil, then one by one, we began adding more original products to our line. Synthetic diesel oil, two-cycle oil, gear lubes, racing oil, greases, hydraulic fluids, the list has continued to grow through the years. Today, we manufacture a complete line of synthetic lubricants. We are also capable of developing and manufacturing other high-performance lubricants to meet the most demanding applications.

Yes, we were "The First in Synthetics" and I'm proud of that. All other synthetic motor oils were Johnny-come-latelys. That's a fact. Most are manufactured by the same giant oil companies who used to be quoted in magazine articles and news stories saying the benefits of synthetic lubricants were being overstated by that little company in Superior, Wisconsin. Then, amazingly, they started making synthetic oils claiming the same overstated benefits. It's funny how that works.

What is not so funny is when I hear or read the ad slogans saying their products are the best. They are not. Mobil 1 has run the tag line for their advertising stating "nothing outperforms Mobil 1." I know a company that makes oils that do. And you know which company that is. Mobile makes very good oil, but I'm here to tell you that it does not outperform AMSOIL Synthetic Motor Oils. They can come out with the advertising buzz words to market their oils, but in the final analysis, buzz words don't add one thing to their product's performance. The only reason we have continued to grow and prosper competing with large corporations like Mobil is that our products have consistently performed better.

Superior performance does not just happen. We have incorporated many, many improvements to all of our lubricants over the years and we continue to do so today. My son, Alan, is now involved in product formulations, and like me, he is dedicated to maintaining the quality and performance of our products. Even so, all product formulation changes continue to require my approval. We have a good team, with my experience, Alan's quest for refining and improving our products, and Dean Alexander as my General Manager. The result is a company with products that continue to lead the industry in every way!

So I hope you make plans to visit us next summer. It's been five years since we've held a large international convention here. Much has changed at our plant. You will be amazed at how streamlined our production has become. I'm personally anxious to greet every one of you and I guarantee you will enjoy your visit!

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.
 

We  hope that this information is useful to you and answers your questions. I am here to help and answer any additional questions you may have, whether it be oil related or any other component or system on any car, truck or other equipment.

The Products...
Since the introduction of AMSOIL synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world.  The history of AMSOIL product innovations is a checklist of industry firsts.   AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filter and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

AMSOIL Performance Tests

AMSOIL - The Right Environmental Choice (coming soon)

Product Introduction Chronology (coming soon)

AMSOIL the Company of Firsts
  AMSOIL has a documented history of innovation and leadership.

  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
AMSOIL Business Opportunities

Dealerships
The outstanding products AMSOIL offers present a great business opportunity, too. Individuals just like you can start a Dealership with minimum investment and hassle and maximum opportunity.

Business Customers Wholesale Pricing
Programs exist for retail outlets that want to resell AMSOIL products and businesses that want to buy AMSOIL products for their own use.

AMSOIL Fundraising Program
AMSOIL offers a simple and effective fund raising program for non-profit organization.
ALTRUM Division
AMSOIL also has a Health Division called ALTRUM, which sells Multivitamins, AquaBrite Water Filters, Pure Power Cleaning Products and AGGRAND Natural Fertilizer Products.

ALTRUM Online Store

AGGRAND Online Store via ALTRUM

AMSOIL RACING TEAMS (Coming Soon) Supercross/Motocross  |  Monster Truck  |  Snocross  |  Champ Boat Racing  |  Off-Road Truck  |  Late Model





Interested in becoming an AMSOIL Dealer?


Knowledge is Power! We have set up a plan to help you excel in your own AMSOIL Dealership. This is exclusive to dealers in our group only! With effort and the information we provide, you should be well on your way to creating a successful business. We have the knowledge base to help you succeed! We are the largest group in AMSOIL consisting of OEM Engineers, Designers and lubrication specialists. We are confident that our experience will provide an excellent source of knowledge and information while building your dealership or using AMSOIL synthetic products in your vehicles / equipment. AMSOIL has the warehouses, manufacturing, distribution systems and marketing plan already in place! All you have to do is use the tools offered and develop your own personal group of AMSOIL Dealers. AMSOIL is an excellent company to represent and the synthetic products are the best there is, period!


For the Last 35 years AMSOIL has offered a Rock Solid Home Business Opportunity.

Free, No Obligation Information on the AMSOIL Business Opportunity fill in the request below.

  • An AMSOIL Dealership is the ideal start-up opportunity for those who want to own their own business. AMSOIL provides training materials, administrative assistance, technical support and everything needed to build successful Dealerships.

  • Premium Quality Product Line

  • No inventory requirements or territory restrictions

  • No capital investment

  • No employee expenses or requirements

  • You choose your level of time investment

  • Excellent tax benefits

  • Expert assistance from the ONLY group of OEM Engineers, Designers and Lubrication Specialists on the Net!



  • When you become a Dealer with our group you will receive the best support in the business to help you get started and to achieve your goals. Sign up as a Dealer through this website and we can help you set up a website to promote your AMSOIL business. Contact us for specific details. For more information click here: AMSOIL Dealer Opportunity

To Request A Free Information Packet
Be sure to check the Amsoil Dealer Information Box

 

The AMSOIL Synthetics Dust the Competition!
We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles and equipment. We do business nationwide and Canada. Email us for more information.

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AMSOIL Products: Wholesale Pricing Options

AMSOIL Synthetic Motor Oil, Synthetic Lubes, Oil Filters, Air Filters - provide superior performance and protection. Ams oil saves you time, money, and wear on your vehicles and equipment!

AMZOIL Best Synthetic Oil, Lubes & Filtration

Scott & Linda Rogus
AMSOIL DISTRIBUTOR  / NATIONWIDE EXECUTIVE DIRECT JOBBERS
Smart Synthetics L.L.C.
Automotive/Truck Engineers and Lubrication Specialist   
Oxford, Michigan 48371
1-877-869-0443

info@smartsynthetics.com

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AMSOIL Synthetic Lubricants and Filtration products dramatically improve your vehicles performance, fuel economy and extend engine life. Independently Tested and Proven World's Best Synthetic Motor Oil. AMSOIL the Smart Synthetics!