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From the President's Desk...

People become AMSOIL Dealers for different reasons. Some are becoming a Dealer as a way to get the best price on AMSOIL products. Others are interested in a Dealership as a way to earn a part-time income. Perhaps they need to supplement their full-time income to make ends meet or want to save up for something special, like college for the kids or a new home or just about anything they need extra money to pay for.

Then there are those who see this AMSOIL business as an opportunity to go into business for themselves, to be their own boss and be the master of their own destiny. Whatever your reasons for becoming an AMSOIL Dealer, if you are serious about making the most of this business opportunity, my message this month is directed to you.

As an entrepreneur, you recognized the potential an AMSOIL Dealer business offers and decided to make it work for you. In my book, that means you know a good thing when you see it. There is another good thing you should take advantage of coming soon that goes hand-in-hand with your decision to become an AMSOIL Dealer. That is the special training available to you from AMSOIL to help you become more knowledgeable and more profitable in this business, namely, the AMSOIL University 2004 being held here in Superior at the Wisconsin Indianhead Technical College May 23 through 27.

Details for the AMSOIL University have been included in past issues of Action News. I'm sure you have seen the promotions, so I won't go into detail about the courses available to you except to say that they include technical training, mechanical training, sales and marketing training, financial training, commercial training, and more. If you have never attended AMSOIL University, you will want to enroll in the Core Technology Course, which covers all aspects of automotive lubrication as well as sales and marketing strategies.

To give you an idea of how valuable these courses are, I can tell you that forty percent of the attendees registered to-date have attended previous AMSOIL University courses. They are coming back because they found the training worthwhile and they are eager to learn more. That speaks well not only for the course curriculum but for the commitment of the Dealers and Direct Jobbers who are attending. These are people who realize that knowledge is key to being successful, and they are dedicated to accomplishing their goals in this business through personal education and hard work.

In this business, we can usually expect some help from our sponsors. Many sponsors help new Dealers get started and hold meetings for their downline and prospective Dealers, but that doesn't always happen. We can't rely on others to pave the way for us. Each individual Dealer should learn what they can from other Dealers and their sponsor, but assume personal responsibility for using the many resources available from AMSOIL to learn this business.

In addition to AMSOIL University 2004, we have other excellent educational tools to help you, beginning with the G-700 Business Kit. It includes a series of "how to" manuals covering virtually all aspects of running an AMSOIL business. It also includes a T-1 Certification Workbook which a Dealer can complete and submit to AMSOIL. The Dealer than becomes T-1 certified and eligible to receive leads and participate in the co-op programs.

Last year, our technical service staff and our sales promotion department began work on producing a Dealer Training Series that is the most comprehensive home study course ever offered to our Dealers. It will ultimately be comprised of seven in-depth study booklets covering lubrication, engine oils, drive train fluids, filtration, oil analysis, fuel additives and grease. Three of these training books will be completed soon. If you are unable to attend AMSOIL University 2004, our Dealer Training Series is your next best alternative for learning this business.

I don't know of any MLM company that offers the Dealer training opportunities that AMSOIL offers its Dealers. And as far as providing excellent sales tools, I believe AMSOIL is unsurpassed. Look at the high quality literature and sales aids you have at your disposal. Look at the many ways we make it possible for you to build your business; MLM sales, retail sales, commercial sales, Preferred Customer sales, catalog sales, Internet sales. There are plenty of opportunities to earn in this business.

If you are serious about building your business, it's up to you and you alone to make it happen. And one of the best ways to get started is to learn everything you can about the business you're in. That means making a personal commitment, getting off the couch, and taking action to achieve your goals. It's up to you!

A.J. "Al" Amatuzio
President and CEO, AMSOIL, INC.

AMSOIL products are sold through Independent Dealers. People like you. People who want extra money, something to do in their spare time, even a full-time business. You can start an independent AMSOIL Dealership for under $50 and put as much -- or as little -- time into it as you want. There's always plenty of support, never any hassles. No quotas to fill. No inventory requirements. You're your own boss. It's the ideal business opportunity. You can establish commercial and retail accounts as well as sell to individuals. It's up to you: extra money, a full-time income or rock-bottom prices on AMSOIL products.

Amsoil Business = Opportunity

The outstanding products offered by AMSOIL comprise a rock-solid base upon which to build your business.

The current trend in the United States is small business. Owning your own business guarantees you the freedom to work on your own terms and the opportunity to set your own goals. AMSOIL offers all the advantages of a franchise without the large initial investment. There are many advantages to the AMSOIL opportunity that you simply won't find in other business opportunities:

• Minimal start-up fee
• No inventory requirements
• No territory restrictions
• No capital investment in office or warehouse space
• No employee expenses or requirements
   

Learn More about an Amsoil Dealership: See our Amsoil Dealer Opportunity Page

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